18 May 2022, Bangkok, Thailand – With the objective of increasing awareness of the consequences of drink driving, and contribute to change the attitudes of thousands of people towards drink driving by 2030, UNITAR and Diageo launched “Wrong Side of the Road”, which is an anti-drink driving learning experience that allows people to have a conversation with a real drink driver to help them understand the effects of alcohol, and the shame and stigma that comes with drink driving.
With the participation of and in collaboration with the Metropolitan Police Bureau (MPB), this educational tool was launched today in Bangkok with the aim of educating, creating awareness, and stigmatizing impaired driving. The development of this tool is also in line with UNITAR’s strategic objective of optimizing the use of technologies to increase awareness about the risks of impaired driving, while also reaching a greater number of beneficiaries.
In cooperation with influencers, various business sectors and offline activities at key locations across the country such as universities, bus stations, motorcycle taxis and factories, the Wrong Side of the Road aims to reach 250,000 people to learn via e-learning by 2030, or about 30,000 people per year. In addition, Wrong Side of the Road on-ground activation video and Wrong Side of the Road testimonial video have been released in Thailand.
During today’s kick-off event, Natheetep Bunnag, a former actor who was a drunk driver and Rachawadee Jai-ngim, a victim of a drink driving accident shared their experiences in the hope that their testimonies contribute to educate users and most importantly, contribute to prevent road traffic injuries and fatalities.