Road traffic injuries claim more than 1.35 million lives each year with a disproportionate impact on health and development. They are the eighth leading cause of death across all age groups globally and the leading cause among children and young people aged between 5 and 29 years, costing governments approximately 3% of GDP and 5% in low- and middle-income countries (World Health Organization, 2018).

When looking at risk factors associated with road traffic crashes, it is estimated that between 5% and 35% of all road deaths globally are reported as alcohol-related (Global status report on Alcohol and Health 2018).