• Sara El Koussa from Lebanon started an online platform to support cancer patients and caregivers after her mother’s battle with breast cancer.
  • Sara aims to fill gaps in the cancer community with free services and a new crowdfunding branch. To date, her work has reached over 1,500 students and supported 65 cancer patients.
  • Sara took part in the UNITAR programme Great Ideas Space 2023: Entrepreneurship and Innovation Promoting Health Security and Economic Development in Iraq, Jordan and Lebanon, where she learned new strategies and ideas to enhance her project.
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17 January 2025, Hiroshima, Japan - Sara El Koussa, an entrepreneur from Lebanon and alumna of the Great Ideas Space 2023: Entrepreneurship and Innovation programme is helping cancer patients and their caregivers and promoting health security in her country.

Fillling A Gap: Support Needs of Cancer Patients and Their Families

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Sara has a degree in biology with a minor in psychology and is also engaged in gender studies and cancer therapeutics research.    Her path was profoundly influenced by her mother’s battle with breast cancer. For five years, her family struggled to find support, including for treatment expenses. Encountering even one NGO, Sara recalls, made them so happy – what mattered was the idea that someone was helping them through their devastating experience.

After her mother passed away in September 2019, Sara leapt into action. By September 2020, she had launched her student-led initiative to create an online platform for cancer patients and their caregivers. The platform serves as a one-stop shop to link patients with supportive entities and create new systems where none existed. “We started offering free services like nutritional consultations, support groups, and awareness webinars”, Sara explains.

One hurdle that Sara faces in her work is the societal stigma surrounding cancer in Lebanon. “People are afraid of the topic and even refer to cancer as ‘that disease’”, she says. Additionally, the economic crisis in Lebanon makes it difficult for patients to receive adequate support, making it necessary for Sara to seek potential donors beyond national borders.

Yet, Sara remains optimistic. To date, her efforts have reached over 1,500 students through awareness events and directly supported numerous patients. A recent addition to her project is a crowdfunding branch aimed at easing the financial burden on cancer patients. 

Her participation in the UNITAR Great Ideas Space 2023 programme buoyed her efforts.

The UNITAR training helped me grow and provided resources that would have taken me a year to find.” —Sara El Koussa, UNITAR alumna, Lebanon.

UNITAR Experience

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The UNITAR programme Great Ideas Space 2023: Entrepreneurship and Innovation Promoting Health Security and Economic Development in Iraq, Jordan and Lebanon sought to empower aspiring and established entrepreneurs in Iraq, Jordan and Lebanon to design and run social or for-profit enterprises that contribute to a resilient health sector. The programme, supported by the Government and People of Japan, ran from July 2023 to March 2024 in two phases: an online phase and, for top learners, an in-person workshop in Hiroshima, Japan.

Sara discovered the UNITAR training programme through her involvement with the Global Compact Network Lebanon, one of 62 local networks around the world supporting the United Nations Global Compact. She found the programme transformative, including the inspiration she gained from the Hiroshima Peace Memorial Museum, with its message of resilience and recovery.

Interacting with mentors and fellow entrepreneurs in Hiroshima was incredibly empowering.” —Sara El Koussa, UNITAR alumna, Lebanon.

The practical nature of the training allowed Sara to immediately implement new strategies and ideas to enhance her project. Sara was one of 16 participants chosen from 200 in the online phase to join the study tours and workshops in Tokyo and Hiroshima. During the in-person workshops, participants received mentorship from regional and international experts, focusing on business development, proposal writing, and pitching. She is now upgrading the project’s crowdfunding platform to make it more sustainable and effective. 

Support and Future Goals

Sara expresses deep gratitude for the support from the Government of Japan, acknowledging its crucial role in the success of the UNITAR programme. Looking ahead, her first goal is to solidify and expand her crowdfunding platform to better support cancer patients. She also aims to continue raising awareness and educating the youth about cancer, tackling misconceptions from the roots.

To fellow entrepreneurs, Sara’s message is one of resilience and purpose. 

It’s not as easy as social media makes it look. If you’re pursuing something you believe in, be prepared for a tough journey, but know that it’s worth it.” —Sara El Koussa, UNITAR alumna, Lebanon.

United Nations Online Volunteer Roman Cyfko contributed to this article.

About UNITAR

The United Nations Institute for Training and Research (UNITAR) is a dedicated training arm of the United Nations. In 2023, UNITAR trained over 540,000 learners around the world to support their actions for a better future. UNITAR has a global presence, with offices in Geneva, Hiroshima, New York and Bonn and networks around the world.

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