ABOUT THE CHALLENGE

The Autosobriety Challenge is co-hosted by UNITAR, Pernod Ricard China, CIFAL Shanghai, CIFAL Hubei and China Communication Television Broadcasting Network in China, seeking innovative proposals for road safety from students enrolled in Chinese universities and colleges.

The challenge is a new attempt to further support the Autosobriety Training Programme in China. By adopting a "train the trainers" approach, organizers tapped the potential of students by improving their road safety literacy on issues such as “No Drink Driving” and encouraging them to explore creative solutions. After mastering the Autosobriety knowledge, participants were tasked with developing an educational tool, consisting of a poster, video, and deck of slides, based on three topics: how alcohol affects the human body and driving performance, the legal consequences of drinking and driving in China, and strategies to prevent Drink Driving.

关于挑战赛

保乐力加中国携手联合国训练研究所（UNITAR）与中国交通频道、联合国训练研究所上海国际培训中心、联合国训练研究所湖北国际培训中心正式启动首届“大学生酒驾预防科普挑战赛”，面向全国在校大学生征集创意作品，号召年轻人参与到“酒后不驾车”等道路交通安全知识的科普教育中，贡献灵感和想法，为道路安全保驾护航。

本届大学生酒驾预防科普挑战赛是保乐力加与联合国训练研究所联合发起的“预防酒驾——清醒驾驶培训计划”在中国的有效实践。大赛主办方希望通过“授人以渔”的方式，充分激发大学生群体的潜能，在帮助他们提升自身关于“酒后不驾车”等道路交通安全知识的同时，为“预防酒驾”探索有效的创意解决方案。参赛者将知识点融会贯通后，围绕“酒精对人体以及驾驶状态产生影响的相关知识”、“中国法律法规对酒后驾车定义及对应的处罚”与“预防酒驾的方法”三方面内容，产出自己的创意科普培训包，培训包含海报、视频、创意说明书等。

AIM OF THE CHALLENGE

The primary aim of the Autosobriety Creative Challenge was to engage students enrolled in Chinese universities and colleges and encourage them to propose innovative ideas for the Autosobriety Training Programme.

By leveraging their creativity, the challenge sought to empower students to contribute to public education on alcohol-related issues, specifically focusing on advocating for sober driving to enhance road safety in China. The challenge aimed to tap into the potential of university students, who often comprise the majority of driving school students, and provide them with the opportunity to become Autosobriety ambassadors, improving their road safety literacy and spreading the message of "Don’t Drink and Drive."

WINNING KIT

The evaluation and selection of the winning kits were conducted by a jury composed of representatives from UNITAR, the Publicity Office of the Shanghai Traffic Police Department, Pernod Ricard, China Communication Television Broadcasting Network, and the Research Center for Digital Economy of the Communication University of China. Out of the 12 teams shortlisted for the final evaluation, three workpieces emerged as the top winners: "Alcohol and Responsibility," "The Effects of Alcohol on Eyesight," and "How Does Ethanol Affect You?". These projects were recognized for their scientificity, creativeness, applicability, legal compliance, and insightful contributions. In addition to the top three winners, two projects, "Get Home Safely" and "Alcohol and Responsibility," received special recognition for the Best Poster Design and Best Video Creation respectively, commending their unique and creative ideas. The winning teams were honored with certificates issued by the organizing committee, along with cash rewards and interview opportunities for internships within the institutions involved in organizing the challenge. Explore below the best workpieces, posters and videos selected by the jury!

Introduction: The work was created by Zhonghao Fu and Yiwei Su from Jiangnan University. The kit, presented in the form of a drama, portrays the dilemmas and hesitations people may encounter at the dining table in their daily lives. It interweaves Chinese laws and regulations related to drink driving to alert the audience. In the end, it uses the metaphor of a child's "love note" to symbolize the responsibilities people bear in their lives, conveying the main theme of "saying no to drink driving with a sense of responsibility" to the audience.

简介：该作品由来自江南大学的付中豪和苏毅伟创作。作品通过戏剧的表现形式，演绎日常生活中人们在酒桌上可能会遇到的纠结和犹豫，其中穿插中国与酒驾相关的法律法规以警醒观众，最后通过孩子的“爱心便签”隐喻人们生活中承担的责任，向观众传递“用责任感来对酒后驾车说不”的主旨。

Introduction: The work was created by Yuchao Hu, a student from Sichuan Fine Arts Institute. The kit visually presents the impact of alcohol on eyesight through a unified poster and video. It adopts a scientific approach to explain and intuitively demonstrate the dangers of drink driving to the audience. The aim is to appeal to every driver to refrain from driving after consuming alcohol.

简介：由来自四川美术学院的胡宇超同学所创作。该作品用风格统一的海报和视频视觉化地呈现了酒精对视力的影响，并以科学讲解的形式，向观众直观地展示了酒驾对于驾驶的危害性，希望借此呼吁每一位驾驶员都能做到喝酒不开车。

Introduction: The work was collaboratively created by Guowei Cheng, Peng Lian, and Yayan Liu, students from Zhongkai University of Agriculture and Engineering. In the poster, the participants use questions and illustrations to depict the effects of ethanol on the human brain. In the video, they utilize a talk show format to explain the progressive impact of alcohol on the human brain. The video is complemented by well-executed performances and visually engaging animations, simplifying complex professional content for better comprehension. It effectively delivers knowledge while maintaining an enjoyable tone, ultimately achieving the objective of promoting the rejection of drink driving.

简介：由来自仲恺农业工程学院的成国维、连鹏、刘雅妍同学共同创作。在海报制作上，参赛者通过疑问、插画等形式直观表达乙醇对人脑的影响；视频方面，他们则以单人脱口秀的形式，向观众讲解酒精对人脑的渐进式影响。视频辅以恰到好处的表演和直观有趣的动画，将晦涩难懂的专业内容化繁为简，在传递知识的同时又不失趣味性，从而达到宣传拒绝酒驾的目的。

Introduction: The work was created by Hongshan Lu from Tongji University. The participant utilizes a unified visual style, incorporating the layout and structure of a house, with vivid and lively colors. The piece presents practical ways for safely returning home after drinking in a direct and straightforward manner, effectively assisting individuals in avoiding drink driving.

简介：由来自同济大学的卢泓杉创作。参赛者使用统一的视觉形象，借用房屋的形状排版布局，作品色彩明快鲜明，直截了当地为酒后平安到家提供切实可行的出行方式，帮助人们远离酒驾。