ABOUT THE CHALLENGE
The Autosobriety Challenge is co-hosted by UNITAR, Pernod Ricard China, CIFAL Shanghai, CIFAL Hubei and China Communication Television Broadcasting Network in China, seeking innovative proposals for road safety from students enrolled in Chinese universities and colleges.
The challenge is a new attempt to further support the Autosobriety Training Programme in China. By adopting a "train the trainers" approach, organizers tapped the potential of students by improving their road safety literacy on issues such as “No Drink Driving” and encouraging them to explore creative solutions. After mastering the Autosobriety knowledge, participants were tasked with developing an educational tool, consisting of a poster, video, and deck of slides, based on three topics: how alcohol affects the human body and driving performance, the legal consequences of drinking and driving in China, and strategies to prevent Drink Driving.
关于挑战赛
保乐力加中国携手联合国训练研究所(UNITAR)与中国交通频道、联合国训练研究所上海国际培训中心、联合国训练研究所湖北国际培训中心正式启动首届“大学生酒驾预防科普挑战赛”,面向全国在校大学生征集创意作品,号召年轻人参与到“酒后不驾车”等道路交通安全知识的科普教育中,贡献灵感和想法,为道路安全保驾护航。
本届大学生酒驾预防科普挑战赛是保乐力加与联合国训练研究所联合发起的“预防酒驾——清醒驾驶培训计划”在中国的有效实践。大赛主办方希望通过“授人以渔”的方式,充分激发大学生群体的潜能,在帮助他们提升自身关于“酒后不驾车”等道路交通安全知识的同时,为“预防酒驾”探索有效的创意解决方案。参赛者将知识点融会贯通后,围绕“酒精对人体以及驾驶状态产生影响的相关知识”、“中国法律法规对酒后驾车定义及对应的处罚”与“预防酒驾的方法”三方面内容,产出自己的创意科普培训包,培训包含海报、视频、创意说明书等。
AIM OF THE CHALLENGE
The primary aim of the Autosobriety Creative Challenge was to engage students enrolled in Chinese universities and colleges and encourage them to propose innovative ideas for the Autosobriety Training Programme.
By leveraging their creativity, the challenge sought to empower students to contribute to public education on alcohol-related issues, specifically focusing on advocating for sober driving to enhance road safety in China. The challenge aimed to tap into the potential of university students, who often comprise the majority of driving school students, and provide them with the opportunity to become Autosobriety ambassadors, improving their road safety literacy and spreading the message of "Don’t Drink and Drive."
WINNING KIT
The evaluation and selection of the winning kits were conducted by a jury composed of representatives from UNITAR, the Publicity Office of the Shanghai Traffic Police Department, Pernod Ricard, China Communication Television Broadcasting Network, and the Research Center for Digital Economy of the Communication University of China. Out of the 12 teams shortlisted for the final evaluation, three workpieces emerged as the top winners: "Alcohol and Responsibility," "The Effects of Alcohol on Eyesight," and "How Does Ethanol Affect You?". These projects were recognized for their scientificity, creativeness, applicability, legal compliance, and insightful contributions. In addition to the top three winners, two projects, "Get Home Safely" and "Alcohol and Responsibility," received special recognition for the Best Poster Design and Best Video Creation respectively, commending their unique and creative ideas. The winning teams were honored with certificates issued by the organizing committee, along with cash rewards and interview opportunities for internships within the institutions involved in organizing the challenge. Explore below the best workpieces, posters and videos selected by the jury!