Sports serve as a universal language that transcends borders and cultures, fostering mutual understanding and promoting peace. Today, the role of sports in diplomacy is more crucial than ever. In an era where digital and physical connectivity are at their peak, sports provide an unparalleled opportunity to engage communities, promote inclusivity, and drive positive change. As nations navigate the complexities of the 21st century, sports diplomacy stands out as a dynamic tool for building bridges and strengthening international ties.

This webinar series will allow participants to explore the theoretical underpinnings of sports diplomacy, and the role of international governing bodies as key players in the sporting ecosystem. Likewise, participants will learn about the value of mega sporting events in global economic diplomacy, cultural diplomacy, and public diplomacy. They will learn about the various stakeholders involved in sports diplomacy, including governments, sports federations, NGOs, and civil society, and analyse strategies for effectively engaging and supporting these actors as well as the role of mega-sporting events like the Asian Games, FIFA World Cup and the Olympic Games.