Universidad de Guadalajara is a public and autonomous university system in the Mexican state of Jalisco, that combines a global scope and vision with a strong commitment to society. A tradition of constant innovation and quality has made UdeG one of Mexico’s leading institutions of higher education. The university’s high school, undergraduate, graduate and research programmes are designed to promote a sustainable and inclusive social development at the local, national and global level. Therefore, a profound and ongoing institutional transformation is taking place in order to define, guide and organize in a comprehensive manner all aspects of institutional life, encompassing teaching and academic innovation, research and knowledge transfer, the dissemination of culture and, additionally, the management and administration processes that support them. The incorporation of the SDGs to the elements of its strategic plan represents the university's commitment to contribute decisively to the initiatives that ensure the fair, inclusive and balanced development of all humanity.